"For the first time in its history, the General Confederation of Scop (CG Scop) has launched a big campaign across the whole country. Its goal: to educate the working world that “Scops” (production cooperatives) are businesses tailored to work in this century and that they represent a model that deserves to be taken into consideration.

For the purpose of the campaign, it was the worker cooperatives employees themselves who took a stand in their work environment. They are the emblem of this campaign since who could be better to express the human and collective dimension of their business model? The photos from the campaign appeared in newspapers and are accompanied by various messages such as “We will not delocalise our business. We are the Board” or otherwise “Sharing decisions, risks, pleasures, profits, is normal for us."

“At the time it was logical and appropriate to involve cooperatives, whose members have expressed themselves in the campaign, just as they would do naturally, in real life. The way in which many cooperatives in very different sectors of activity have been directed allowed us to equally illustrate the diversity and wealth of the cooperative movement” Sylvain Cathébras confides, from the Alma cooperative which has participated in the campaign."